§ Services

Three ways to work with Dana.

For professionals ready to make their next move — individual contributors, first-time managers, senior managers and directors, including those who want to upskill on AI to enhance their career and gain a competitive edge.

I

The Edit

A focused engagement

$200

For professionals who know where they want to go but need their personal brand rebuilt or simply tweaked to get there. A one-hour session to sharpen how you present yourself to recruiters, hiring managers and executive decision-makers.

Ideal for

Job seekers · Passive candidates · Professionals applying independently

  • ·CV optimisation
  • ·LinkedIn optimisation
  • ·Executive bio
  • ·Positioning strategy
  • ·AI-powered career toolkit
  • ·Recruiter review
Apply →

II

The Strategy

A multi-session programme

$500

For professionals actively pursuing their next role. A structured, fully bespoke programme that takes you from job search to signed offer, built on a decade of experience in the talent space.

Ideal for

Career changers · Professionals returning to work · Mid-level to senior talent · International job seekers

  • ·Phase 1 Position: career assessment, market positioning, target role definition
  • ·Phase 2 Search: job search strategy, recruiter outreach, networking framework, application plan
  • ·Phase 3 Interview: interview preparation, story development, executive communication, mock interviews, response-to-brief consultation
  • ·Phase 4 Secure: offer evaluation, salary negotiation, resignation planning, transition strategy
  • ·Includes 4 video calls
Apply →

III

The Retainer

LEADERSHIP ADVANCEMENT ADVISORY

by application

This is not about finding a job, it's about becoming promotable. For ambitious professionals preparing for their first management role or next leadership step. Helping you move from individual contributor thinking to leadership-level positioning.

Ideal for

Individual contributors wanting management roles · First-time managers · High performers feeling stuck

  • ·Leadership assessment — career audit, promotion readiness review, leadership gap analysis
  • ·Influence & visibility — executive presence, stakeholder management, internal and external brand building, strategic communication
  • ·Career architecture — promotion planning, succession planning, internal mobility strategy, long-term roadmap
  • ·Ongoing advisory — monthly coaching, real-world workplace situations, difficult conversations, promotion and compensation guidance
  • ·Monthly video calls for 3–6 months
Apply →

Specialist work

Disciplines I go deep on.

CV Strategy

Standalone CV review and rewrite by a lead recruiter.

LinkedIn Optimisation

Profile architecture that surfaces you to the right inbound.

Interview Coaching

Live mock interviews calibrated to your target seniority.

Career Transition Coaching

Mapping a credible path from your current lane to the next.

Executive Positioning

Narrative, biography, and board-ready presence.

Salary Negotiation

Architecting offer terms, not just base.

Digital Product

Ready-to-use AI prompts.